After weeks of speculation, In The Style is excited to officially announce one of our biggest collaborations to date with Love Island winner, Dani Dyer!
This collab is all about #girlpower and empowering our In The Style customers to love themselves for who they are.
Dani was known throughout this year’s Love Island for always supporting the other girls and being highly relatable to young women, making her the nation’s sweetheart this summer. We are all about female empowerment so the partnership is perfect match and Dani’s clothing collection is sure to be something everyone will be able to wear and feel confident in.
“This year’s Love Island was the most successful show to ever hit TV screens for our demographic and one girl in particular won the heart of the nation, Dani Dyer… She encompassed everything that is great about modern women, funny, kind, loyal, driven and relatable; showing you don’t have to compromise on your values to be adored.
I’m confident her collection will inspire so many young fashion fans and more importantly will be relatable to all girls as Dani has worked with our designers on everything from prints, fabrics and shapes. We could not think of anyone who better personifies our views on girl power and I am beyond excited and proud to announce that Dani Dyer has officially joined the In The Style family.”
– Adam Frisby, CEO.
Dani has been working very closely with us on designs, which include key trends such as slogan tees, on trend prints and cute dresses. One key thing that both we and Dani wanted to ensure was that there was something for every girl to feel special in, so expect Dani’s down to earth, relatable character to show through in her range! We’ve also made sure the collection (which launches early October) will be available in all sizes (4-24).
Love from the ITS team x