Front Row Hoe

For the masses, London Fashion Week is not about what will be appearing on the catwalks… it’s all about who will be appearing on the front row and what they’ll be wearing. So forget Kate, Cara & Alexa and welcome the new kids on the block who’s style you’ll want to steal.


Lottie Moss

Following in her sister Kate’s footsteps, Lottie is already signed to Storm models and has recently appeared in Teen Vogue. If you missed out on Kate’s daring outfit choices through the years… Lottie’s one to watch.


Suki Waterhouse

Although Suki began modelling 8 years ago at the age of 16, after dating Bradley Cooper the spotlight never quite left her. Her notable quirky style has gained her front row seats at many of the shows this season.


Immy Waterhouse

Another little sister…must be a trend! Immy Waterhouse, Suki’s younger sister is sharing her sisters limelight. Having appeared in Tatler and modelled for Dior, Vogue has caller her ‘one to watch.’


Jourdan Dunn

Modelling since 15 Jourdan’s been in the public eye for a while. Single mum and listed as one of Forbes top 100 earning models she is a force to be reckoned with. When not rocking the runway Jourdan made sure her and bestie Karlie Kloss had front row seats at their favourite shows.


Karlie Kloss

Earning ¬£193 for every step she took down the catwalk last season, Karlie has no need to prove her place in the fashion industry. Part of Taylor Swifty’s entourage, Karlie has it all fame, fortune and fashion.

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And the FROW eye candy…

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Although most of us didn’t receive our front row tickets (must have got lost in the post?!) we’ve compiled our top picks to help you dress like you belong¬†there.

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